Friday, 3 December 2010

Gabriel Branby - Why Values Are Important.

I have just been pointed to this great video of a lecture for Do Lectures given by Gabriel Branby the CEO of Gränsfors Bruks AB, The Swedish company which make very cool, traditional axes. It tells a little of the story of his reviving the company from the brink of bankruptcy and of his ethos for design and manufacturing.

[Edit: Unfortunately the video appears to no longer work on this site. Direct link here: ]

It makes me all the more disappointed that, due to having to many orders to fill, they can't take on Benson Outfitters as a stockist. We can't begrudge them the success though.

1 comment:

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